This brand whose name means "The King of the World" was developed in 1848 and under the direction of Antonio Allones, it was celebrated as one of the great Havana brands. Well known for it's dark and oily wrappers, it was one of the most expensive Havanas available in the middle of the 20th century. The El Rey del Mundo factory still produces this brand and numerous others under the name Lazaro Pena today in a wide variety of models that are considered to be light in strength.