Juan Cano Sainz and his wife, Consuelo, lived above their warehouse on 39 Bernaza Street in Old Havana, Cuba. Their three children, Silvia, Consuelito, and Ernesto, were born in this house. They then moved to a "townhouse" on the corner of Teniente Rey and Bernaza Street, the birthplace of La Flor de Cano.
In 1932, Juan hired a cigar maker to roll cigars on his kitchen table. The sales gained so much success that he hired a second cigar maker to keep up with demand. As his clientele continued to grow, Juan established his own company and created a brand under his family's name, La Flor de Cano. Juan received much needed help from his brothers, Alfredo and Aurelio. Alfredo helped Juan get started by providing him with free bookkeeping assistance, while Aurelio provided him with high quality tobacco at discounted prices. Juan's son, Ernesto J. Cano, joined the business in 1939 at the age of 16, and Juan's brothers each pursued their own careers independently of each other...

http://www.laflordecano.com