For more than thirty years, no
new format has been created in its
size range, but it was worthwhile
waiting. The name EDMUNDO,
the main character of the novel after
which the brand was named, is chosen
for the cigar that Habanos S.A. hopes
will shortly play the lead within
the brand.
An historical event like this one
has been possible due to the effort,
dedication and love given by the Cuban
agriculture and industry to the creation
of a format that faithful consumers
of the brand have been long demanding.
Its exquisite tobacco blend has been
prepared exclusively with selected
leaves from Vegas Finas de Primera
in the region of Vuelta Abajo in Cuba.
Having received an enthusiastic welcome
from the exclusive distributors of
Habanos S.A. in all markets, it will
be launched gradually at world scale
starting May 13, 2004 in Paris, France,
cradle of the Count of Montecristo
legend.
Montecristo is the best-known
Habanos brand in the world and also
the bestseller. The origin of its
name is to be found in the readings
organized for the factory workers
of Havana in the last century. Outstanding
among these readings because of its
acceptance was the novel “The Count
of Montecristo”, whose name was finally
given to the brand.
The aroma of this firm Habano, perfectly
balanced with its characteristic medium
to full flavour will arise even greater
enthusiasm among the faithful smokers
of Montecristo brand. With its traditional
and successful blend the cigar is
now designed in a heavy ring gauge
(52 ring gauge) and a suitable length
for today's rushes (135 mm in the
length).